harvey steiman at large

How Big IS That Wine List?

Posted: Apr 24, 2006 12:27pm ET

I get a chuckle out of restaurants that play games with the design of their menus and wine lists. They surround certain items with frames, or print them in bigger type, the typographical equivalent to waving their arms and hollering, "Pick me!" I always wonder if they're doing it to guide us to the best stuff or the most profitable.

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