Sometimes I get really tired of reading wine bottle back labels. Some can be on the level of information provided on breakfast cereal boxes or soft-drink bottles. Here’s one I noticed after a friend brought a bottle of Australian Pinot Noir to dinner in Mykonos. It’s on the Yabby Lake Vineyard Mornington Peninsula Pinot Noir 2003, but this just typifies much of what appears on wine labels.
The first paragraph is okay:
Robert and Mem Kirby planted the Yabby Lake Vineyard in 1998 in Moorooduc sub-region of the Mornington Peninsula with the long-term aim of producing one of the world’s class Pinot Noir styles. The 2003 growing season was one of the best ever on the Mornington Peninsula. A mild summer and autumn allowed the modest crops to be harvested in near perfect condition.
Here is when it goes wrong:
The resulting wine has a great depth of colour. Its concentration and length of flavour are exceptional. Pinot Noir fruit flavours abound, complemented with integrated oak and fermentation derived complexity. This wine will age gracefully for up to 7 years under ideal storage conditions. It will slowly develop the forest floor, fungal aromas and tastes in conjunction with berry fruit we associate with quality Pinot Noir from Burgundy. Winemaker – Larry McKenna.
The last part from Burgundy was actually covered up with a small piece of white tape.
Why bother? It doesn’t really tell you anything to help you better understand where and how the wine was made. For example, what happens to the wine after precisely seven years? And so forth.
Do you have other wine bottle back labels that get on your nerves?