A couple of housecleaning matters for today.
Friday’s blog, about what would-be buyers of Chateau Montelena might consider should they look at the winery and its business prospects, is a perfect example of an imperfect blog.
In collecting my thoughts rather hastily, I didn’t clarify the differences between sales, or case sales, or case volume and revenue as well as some readers would have liked. But the intent was to distinguish volume from bottle price, hence the Two-Buck Chuck reference. It can sell millions of bottles at narrow profit margin and have big revenue.
But I also forgot one more key factor in a winery’s value and that would be inventory. In a Montelena-like scenario, with the 2004 vintage currently on the market (and not a great wine, agreed John), the winery would have the 2005, 2006, 2007 and soon 2008 vintages in inventory, and that’s a lot of potential revenue.
One more thing: There are two movies coming out dealing with the 1976 Paris Tasting, in which the Montelena Chardonnay won. One is a fictionalized account of the event, titled Bottle Shock, and focuses on how stunned the Barretts were to win; the other is based on George M. Taber’s book, Judgment of Paris.
Backing up momentarily to my blog on Dry Creek. I only write about things I care about and my points about Dry Creek are simply mine. It’s not an attempt to put a dent in the area, or its reputation, or hope it suddenly becomes glitzy or trendy. I do hope that as an appellation its wines get better. Who can complain about that?
To blog readers such as Richard, who finds it odd that I don’t reply to general comments, well, I’m not one of those bloggers who updates his blog hourly or replies to every comment. I read most notes but, because I'm usually busy tasting wines or reporting for the magazine, I simply don’t have extensive time to debate blogging opinions.
Most days, I shut down my computer after work. I (and I know many others) found your comments worthwhile to read, and today I had lunch with one of those blog readers who is also a blogger and Dry Creek winery owner: Kim Stare Wallace, of Dry Creek Vineyards. I’m sure some Dry Creek Valley vintners' feathers are ruffled, but not Kim’s.
One of the things we talked about today and in days past is what are the defining wines of Dry Creek. She brought me a selection to taste, which I will soon, in a blind format, with other wines, which will extend the discussion at least one more round.