Tastes Change, but Wine Surprises Never Cease
The California wine industry is doing well, all things considered, thanks in part to American wine lovers' enthusiasm for trying new things
Posted: Aug 2, 2012 2:30pm ET
I've been surprised, though perhaps I shouldn't have been.
When I travel, the most frequent question I'm asked by friends is, "How is the wine business doing?" People seem genuinely interested knowing that I'm immersed in it.
My standard reply is that the wine economy more or less mirrors that of the U.S. economy. Some areas of the market are strong. Others are weak. The economy as a whole seems to be improving, if not as strongly as the California wine industry has been (value wines—including the improving category of box wines—inevitably bolster the wine market when the economy is down).
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