Lunch with the Flavor Guru
Barb Stuckey, author of Taste What You're Missing, discusses the subjectivity of taste over lunch at San Francisco's Wo Hing General Store
Posted: Jun 26, 2012 3:06pm ET
Barb Stuckey loves a glass of good Sauvignon Blanc, often at the end of a day in which she might be tasting everything but wine. She might be called upon to weigh in on the latest efforts at tortilla chips, cereals, processed garlic purees and inventive pizzas or, as required recently, analyze a few upscale chain restaurants, all in her job leading the marketing and consumer research functions at Mattson, a Bay-Area company that develops new foods.
When she started at Mattson, the business school graduate had no clue what the food experts were talking about as they dissected the food they tasted. But she learned, and soon what she knew about tasting made dining in her nonprofessional life a more satisfying experience. That was the impetus for her book, published this year: Taste What You’re Missing: The Passionate Eater’s Guide to Why Good Food Tastes Good (Free Press, 407 pages, $26).
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