No Futures in Latour's Future
Bordeaux first-growth Château Latour won't sell futures after 2011, but the rest of Bordeaux is unlikely to follow
Posted: Apr 18, 2012 5:30pm ET
For the longest time, Bordeaux has been the envy of most vintners everywhere.
Its wines have history, tradition and prestige and are often in great demand. The top classified-growths produce thousands of cases that command top-rung prices. Most of the elite wines are sold before they're even bottled. As a business model, it has few peers.
Yet apparently it's not perfect. Last week, Château Latour announced it would abandon the long-time tradition of selling wine futures, a move that sent shock waves through the Bordelais wine trade, primarily because of Latour's status.
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