Reflecting on 2011 Bordeaux, and Speculating on Prices
The Bordelais have a great chance to cut prices and win back American consumers. Will they take it?
Posted: Apr 10, 2012 11:15am ET
It's been a busy two weeks, covering a lot of ground while visiting more than two dozen estates and then tasting over 400 barrel samples of Bordeaux's newest vintage. The 2011 vintage is shaping up as one of freshness and purity for the region's reds, with brighter acidity and markedly lower alcohol than 2009 and 2010, two highly touted vintages. 2011 won't be a classic vin de garde year by any stretch.
For now, the question everyone is asking is, "What about prices?" The 2011 vintage is good, but not great.
But what a golden opportunity the 2011 vintage presents for Bordeaux. The opportunity isn't for consumers to snap up values. Rather, it's for Bordeaux to reposition itself. To win some hearts and minds back.
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