More Thoughts About Coffee and Taste
What do light roasts from Starbucks and Peet’s really mean?
Posted: Feb 29, 2012 2:32pm ET
Recently my eloquent colleague Matt Kramer noted that two of the nation’s coffee giants had introduced and promoted light roasts, and that this portends a shift toward more refined tastes by Americans. He argued passionately that this notion extended to wine and a turn toward more delicate, refined styles.
He might be right, but I see a very different picture.
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