I sat down with André Shearer, chairman of South African importer Cape Classics, Inc., to talk about selling South African wines in the competetive American and Asian markets. The youthful looking 50-year-old father of three lives in Somerset West, speaks with a gentle South African accent (he was born in Johannesburg) and is now celebrating his 20th year importing South African wine into the U.S. market. His company accounts for one in every three bottles of South African wine in the U.S. and exclusively represents 20 brands, including top names such as Thelema, Mulderbosch, Kanonkop and Ken Forrester. Here are excerpts from our conversation.
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