Undercover Wine Boss
Kendall-Jackson president Rick Tigner gave viewers (and himself) a candid look at daily life in the vineyards and warehouses of a big winery
Posted: Jan 30, 2012 4:00pm ET
Kendall-Jackson president Rick Tigner made his reality television debut last night on CBS' Undercover Boss, in which executives at large companies pretend to be new low-level hires to get a look at a typical day in the life of one of their blue collar (or no collar) employees. Having met Tigner, I have to say that the makeup and disguise made him fairly unrecognizable.
For a first-time viewer of the show, it impressed me on several fronts, perhaps most because it embraced the inner workings of the wine business. Most shows that cover wine still portray it as a romantic endeavor. Not Undercover Boss. Here are a few observations I jotted down last night.
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