harvey steiman at large

Think Sweet, Buy Sweet

It’s a revolutionary concept
Posted: Jan 31, 2012 2:10pm ET

A report at an industry event in California last week caused a stir when it pegged a significant portion of a healthy 4.5 percent increase in U.S. wine sales to sweet red wine. Sweet wines in general seem to be driving the bump in the wine market currently bringing smiles to the big boppers of the wine industry, the ones who count their success on how many millions of cases we buy.

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