Reality Strikes as Kendall-Jackson Boss Goes 'Undercover'
K-J president Rick Tigner lends strength to the argument that wine is ready for prime time
Posted: Jan 5, 2012 1:15pm ET
Kendall-Jackson president Rick Tigner will make his acting debut Jan. 29 when he stars (if that's the right word) in the CBS show Undercover Boss.
According to a press release, viewers will get to share his experience as he works in the vineyards and cellar while wearing a disguise, including exploring parts of the winery never before seen on television. Tigner's upcoming appearance is another example of the wine world's increasing appeal as a prime-time crossover vehicle. PBS' The Wine Makers and Vine Talk attempted to capitalize on the increasing popularity of wine here in the U.S., but never quite reached the desired audience. Sonoma winemaker Benjamin Flajnik, however, grabbed the American reality TV audience last year on The Bachelorette, and parlayed that into his own starring role as this season's Bachelor.
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