Silver Oak's Golden Rules
The Napa- and Sonoma-based Cabernets have maintained a legion of cult-like fans for nearly 40 years with a consistent, drinkable style
Posted: Dec 7, 2011 12:30pm ET
Silver Oak is one of the most recognizable names in wine. You can spot a bottle on a dining table from 50 paces.
It is also one of California's most successful wineries for a variety of reasons. It has become a textbook example of how to do it right, from wine and style and image to sales and marketing.
It has maintained a distinct style that hasn't wavered much over the years. It has, rather amazingly, retained a cult-like following, which might shock most people considering the term cult today means high-quality, high-priced, hard-go-get wines and Silver Oak is practically a factory. You can find it in multitudes of retailing and fine-dining establishments.
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