Founded in 1881 by Mauro Mascarello’s great-grandfather, the estate of Giuseppe Mascarello & Figli today covers 44.5 acres in Castiglione Falletto and Monforte d’Alba, two towns in the storied Piedmont region of northwestern Italy. About two-thirds of the vineyards are dedicated to Nebbiolo, the region's most famous grape and the one used for the wine of Barolo and Barbaresco.
Mascarello’s grandfather Maurizio purchased vineyards in one of the zone’s most historic sites, Monprivato in Castiglione, in 1904, building a cellar there. He moved to a former ice-making factory in Monchiero in 1919, where the state-of-the-art building offered constant temperature year-round for the wines.
Traditional winemaking is the philosophy here, though Mascarello, who took over responsibility for the vineyards and wines in 1967 (after 15 years working alongside his father), has shortened fermentation time over the years from 60 to 30 days. He also began bottling each vineyard separately, beginning with Monprivato in 1970.
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