James Laube and I have a standing joke. In our blind tastings, whenever we pour ourselves a sample from a bottle that feels heavy for its size, one of us is bound to mutter, "It must be a great wine. I can hardly lift it."
Of course, the rule of compensatory judgment suggests that we probably make it tougher on those wines, because it's almost like the wine is bragging. Nobody likes a showoff. Well, apparently, consumers do, because wineries use extra-heavy bottles to send exactly that message—that the wine must be really good, otherwise why would the vintner spend so much on a fancy container?
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