Still in the Ring?
The Seghesios may have sold their family winery, but that doesn't mean they're out of the business
Posted: Jun 6, 2011 12:00am ET
One thing I've learned about wine is this: You can never count anyone out.
Vineyards may get sold or replanted, but they seldom disappear. Brands that fail often take on second lives that are greater than their first go-round. Witness Charles F. Shaw, a.k.a. Two-Buck Chuck, which ended up selling hundreds of millions of cases after Fred Franzia resurrected the defunct name. Winemakers usually only bow out when they are too old and Father Time comes knocking.
That's why I expect the Seghesio family is merely shifting gears. They have sold their winery, perhaps for a handsome sum, which should put them in the position of doing what they want, giving them a new lease on life.
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