Big Aussie Importers Cut Back
Two different approaches in an economic struggle
Posted: Apr 11, 2011 12:35pm ET
Rosemount Estate Diamond Label Shiraz ignited a boom in Australia wine when its rich, fruit-forward, easy-drinking style hit our shores in the late 1980s. It was an under-$10 wine that tasted like something that should cost two or three times as much.
Since then what was once a family winery has become a big-volume brand in the Foster's Group portfolio. But the brand was missing in action as I finished up tastings for my upcoming annual tasting report on Australia. I got curious about why I had not seen any Rosemount wines in more than a year.
Turns out, Rosemount is retrenching. And they aren't the only ones.
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