How to Lower Alcohol and Prices
Crop loads determine alcohol and affect price and demand
Posted: Jan 31, 2011 4:37pm ET
Here's the quickest way for winemakers to lower alcohol levels and roll back prices for California Cabernet: Increase crop loads.
The two are not always intertwined. But they usually are, and here's why. Higher yields mean more wine, and wine prices are tied to volume—supply vs. demand. Usually the more wine a winery makes, the less it has to charge.
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