
I must be in San Francisco. I can't see anything. Well, I'm almost in San Francisco, but the plane suddenly lurches upward in the fog—you can tell it's going up, because all the underseat baggage flies past you like an avalanche. I sort of didn't want to ask the pilot what had gone wrong.
But it sure improved my appetite for an evening of New Zealand wines and fusion food at the Slanted Door. Since my last bite had been grits, biscuits and gravy at the Austin airport, I was keen to eat something that might remotely go with wine. The food was a delight and demonstrated once again how brilliantly adaptable New Zealand Sauvignon Blanc is with spicy food. And I could enjoy Harvey Steiman seated on my left pondering over the conflicting attractions of Placido Domingo and the Giants' first World Series since—oh, ask Harvey.
But that wasn't why I was on the West Coast. I wanted to see what else California could grow except the inevitable Cabernet, Pinot, Merlot and Chardonnay gang. California often makes a brilliant effort in turning out good wines from varieties that, frankly, would prefer cooler conditions—i.e. the above-named four. But innovation in the vineyard is frequently stymied by the requirements of marketing men and finance directors to only produce wines that fit into the easy-to-sell, four-lane freeway.
Yet there are hundreds of varieties that would benefit from California's conditions. Indeed there are scores of varieties that used to thrive there a century ago when the marketing man was the guy growing the grapes and making the wine—or maybe his wife—and what grapes you grew often depended on what your grandfather had planted on his arrival from Italy.
There's no doubt in my mind that planting or reviving a whole swath of Italian red and white varieties would make the California wine scene more vibrant and exciting—and cheaper; these wines rarely need much new oak, if any, and don't benefit from ludicrously low yields and high alcohols. Italian cuisine is always popular in the States, in a variety of manifestations. Why do we have to accompany it with domestic Chardonnay or Cabernet, or stuff from Italy that California could outshine for a lot less money?
Barbera, a native of northwest Italy, has 6,931 acres planted in California, but almost all of it is in Fresno and Madera, where it broils. There are just 163 acres in Amador and 65 acres in Sonoma. They need to be cherished and propagated. There are only 122 acres of Dolcetto, another northwest Italian native, but this can make a cracking bright, appetizing cranberry- and blueberry-tasting red, as Palmina in Santa Barbara showed with its 2009.
There are 157 acres of Lagrein—an excellent Alpine grape from the foothills of the Dolomites—mostly in San Luis Obispo, a good idea, so long as it's planted in the cooler parts. Lambrusco is a smashing, zesty grape from central Italy—yes, grape, it's not just sweet, fizzy wine—but all its 93 acres are in boiler-house Madera. And Teroldego, a Trentino grape from north of Verona, makes lovely juicy reds, but California's plantings of 79 acres are mostly around San Joaquin, after Sonoma gave up on its 24 acres only a couple of years ago.
Add in a few French oddballs—Cambiata does a seriously chunky Tannat whose 2007 still needs a year or two—but what about Counoise, or Mondeuse, or more Mourvèdre? Include Portugal with its dizzying array of fascinating, original flavors—York Creek makes a dense yet scented blend of Touriga Nacional, Tinta Cão and Tinta Roriz in Sonoma County—and the state's red wine offerings would start to look far more scintillating.
And there are whites, too, that are more suited to most of California than Chardonnay or Sauvignon Blanc can ever be. Cool-climate Albariño and Grüner Veltliner don't seem likely candidates, but Dancing Coyote in Clarksburg does a remarkably good job with them. George Vare and Grassi in Napa make a tiny amount of Ribolla Gialla. It's delightful. So let's see people planting Garganega, Arneis, Inzolia and Pecorino (yes, it's a grape, too) as well. T-graft an acre or two of unwanted Chardonnay or Merlot to something exciting and become a new-wave wine champion.
Chris A Elerick — Orlando, FL — December 28, 2010 11:37am ET
Brian Loring — Lompoc, CA — December 28, 2010 2:19pm ET
It does seem like Cali should be producing more (and better) wines from Italian varieties. Esepecially given that our state's wine success (past and current) is due in large part to people with Italian surnames :)
Steve Clifton at Palmina has definitely shown that Italian varieties can produce stunning wines in CA. His Barbera is amazing (and a steal at the price), and the Nebbiolo is fantastic. I think part of the Nebbiolo success is due to a relatively new clone, which may point to growers needing a better selection of clones to plant.
Adam and Dianna Lee at Siduri are also having good luck with Nebbiolo. Adam opened a bottle at lunch with me not long ago, along side a Giacosa Barolo... and Adam's wine definitely held its own.
I'm sure it's just a matter of time. It seems like we've seen a huge growth in wine interest in this country in the past decade or so. If we can continue to develope a true wine culture in the US, then inevitably more experimentation with new varities will follow.
But don't sell the Cabernet, Pinot, Merlot and Chardonnay gang short. CA is still pretty new to the wine game as a whole, as compared to Europe. Once CA's mastered those 4, there will be time to move on to other stuff ;) Heck, we're even playing around with Mourvedre and Grenache at our winery... so there's always hope!!
Harvey Steiman — San Francisco, CA — December 28, 2010 2:55pm ET
The siren song of Italian varieties produced an awful lot of pleasant but mediocre wine (with a few glorious exceptions) over the years, including those original plantings in Sonoma and the Sierra Foothills. When the first wave of renewed interest hit in the 1980s and 1990s, Sangiovese seemed like a no-brainer. But it just did not produce wines as compelling as the existing Cabernet, Merlot, Pinot Noir or Zinfandel. (Don't forget Zin, Oz. It still does better overall than all those Italian varieties in California.)
Pinnacle Imports — Missouri — December 28, 2010 4:34pm ET
The biggest problem is price. There are lots of delicious Barberas, Dolcettos, Albarinos, etc from their native lands at around $15. Not too many artisanal producers want to muck around with this price point. I've had lovely version of some of these varieties from Cali, but when they cost 50-100% more than their precursors, they don't make a lot of sense.
Andrew J Grotto — Washington, DC — December 28, 2010 6:10pm ET
I concur with Harvey’s point about Zin, and would add Syrah to the list.
I also agree with the importer's comment about price. Take Syrah. It's well-established in California, but I count just nine under $15 that have received 85 points or greater from WS in the past year. That compares to fifty-one for France and Spain.
And these are just the wines that WS reviews. Several importers in my area import a number of very solid ~$12 GSM blends from France and Spain that don't get reviewed by WS. I would be shocked (and delighted!!), however, if there were more than a handful of "undiscovered" Syrah values from California.
Having said all that, I would love to see more sparkling wine produced in California. Thinking aloud, San Diego's summer mean is 70 degrees, Champagne's is 68 degrees...
Todd Wielar — Chapel Hill, NC — December 28, 2010 8:39pm ET
Hate to nitpick, but am about to anyway...If Oz thinks balmy California is growing grapes that would be happier in cooler climes, why highlight varietals that thrive in Northern Italy? Why not look South to Nero d'Avola and Negroamaro?
That said, as a retailer it is tough to promote domestic interpretations when there are so many good Old World bargains. That Palmina Dolcetto was awfully tasty but at $20 we just couldn't get behind it, not when there are amazing true Piedmont bottlings for $15-$18. Cali's going to have to understand value if it wants folks to branch out.
---Michael Klinger (using our owner Todd's workplace subscription)
Louis Robichaux — Highland Village, Texas — December 28, 2010 9:45pm ET
Oz, I realize you're trying to be provocative, but you must do better than this. Today, the wine trade is truly a global industry and wines compete on a world-wide stage. Thus, the question is not "what varietals other than CS, Merlot, Pinot Noir and Chard should be grown in California" ... but rather "given the terroir and underserved market needs, what varietals should be grown in California."
Wine is a global business and I agree with Pinnacle Imports that the best examples and price of classic varietals may very well originate from their native lands. Most consumers would not opt for a $35.00, 90pt Santa Lucia Highlands Syrah over a $20.00, 90pt Barossa Shiraz. What makes the California wine scene exciting and vibrant is the collision of its natural terroir with the propensity of its creative winemakers to diverge from the rigid, classic Old World styles. In today’s California market, the big, oaked Cabernet Sauvignons, Chardonnays, Pinot Noirs and GSMs are generating plenty of excitement.
All that notwithstanding, I would like to see more Petite Sirah planted in prime growing locations.
Bruce Abbott — Fairbanks, Alaska — December 28, 2010 10:37pm ET
I have to concur with many of the above comments. While California may be able to produce phenomenal wines from more obscure varietals, what my customers are looking for is a feeling of authenticity in their wines. For them, that means when they are looking at a Sangiovese, Tuscany is what excites them. When talking about Barbera, they want a wine from Piedmont.
When it comes down to it, the selling point to many of these obscure varietals is the region they are from - the fact that the consumer feels like they are sharing a secret with Piedmont when they drink Arneis, or with Sicily when they drink Nero D'Avola. By robbing these wines of their connection to their ancestral homes, some of the magic is lost to the consumer.
That's not to say that experimentation shouldn't take place, but instead that if obscure varietals are going to be successful in California, "interesting" won't be enough. Instead the wine they produce will have to be something truly special. More importantly perhaps, consumers will have to be convinced that there is a compelling reason why they should buy the wine from California and not from it's historical source. California has made it's case to the consumers for Napa Cabernet, Carneros Pinot Noir and Sonoma Chardonnay to name just a few; whether California can make a case for commercially obscure varietals remains to be seen.
Chris A Elerick — Orlando, FL — December 29, 2010 10:35am ET
To Todd Wielar from Chapel Hill- Altamura Vineyards make a fantastic Negroamaro that is only available direct from the winery. It also shows up on the wine list at Bottega in Yountville. That said, it's $45, and their Sangiovese is $48. At those price points, Italy offers far better QPR. So again, CA may be able to make the wine, but I don't think they can compete globally on price points.
Steve Shaffer — Oakland, CA, USA — December 29, 2010 2:23pm ET
Well Oz,
I think from the trade comments you understand why we're "frequently stymied by the requirements of marketing men and finance directors". In this case that marketing person is me and my partner is the finance person.
I recently tasted our Teroldego with a local wine merchant who exclaimed "It really is a California Teroldgo, Wow; who knew?". When asked if he's like to carry it the response was:"Oddball grape; from Clarksburg by a winery in Oakland... no, I'd have to hand sell it". Without some support an encouragement California producers will never be able to get off the four lane highway and explore the less traveled roads of wine for long.
I encourage wine spectator to seek out, include and review domestic producers of these lesser know varieties.
Mark Lyon — Sonoma, CA; USA — December 29, 2010 3:12pm ET
Thanks Oz for your insight. I've been making Barbera for a long time at Sebastiani from Sonoma County. We've strived to make the best possible, but its still a difficult sell. Nearly all Italian restauranteurs and soms do not support Cal-Ital; opting for Italy. Without their support; nobody will take the investment risk to both plant and later sell Italian varietals. Never the less; making a lower oaked Barbera or Sangiovese in the $12 to $15 range could help. Finally, I've given up submitting Barbera to most publications for scores because of the trade bias to rewarding higher scores to California Cabernet and Chardonnay.
Don Rauba — Schaumburg, IL — December 29, 2010 11:19pm ET
Oh, fer chrissakes, if I hear one more lame-brained howl for friggin' "moo-vedre" I'm gonna buy a gun... they can't sell it out of the Rhone, what makes anyone think they'll buy it from Cali? It's twice as bad as Carignane, 10 times as foul-smelling... uproot it all! Let it die!!!
Brady Daniels — London — December 30, 2010 4:49am ET
Interesting double standards here. Consumers are all for authenticity and buying from the historical homeland when it comes to Italian and lesser known varieties, but are perfectly content drinking CA Cabernet, Chardonnay, and Pinot. These wines have a homeland too!
I think others have nailed it, it's all about QPR, not authenticity. If a CA producer made a high-quality $10 Sangiovese or Barbera, and WS and other publications trumpeted its glory, it would sell. Sadly, I haven't found any wines that remotely met both quality and price criteria.
Boris Abad — Quito, Ecuador — December 30, 2010 5:56am ET
Wine is all about discovery and experimenting; just imagine yourself - a wine lover - if fifty years ago, or maybe less, in Tuscany, Caligornia, Australia, Chile or Argentina where brave and daring wine-makers or "Vignerons" who planted Cabernet, Carmenere, Pinot, Malbec, Viogner, and all the other "odd" grapes for the region would have not "dare" to plant these varieties? Without experimenting and trial-and-error we would have no wine in America or Australia, or by the same token in any place but Anatolia!
David Rossi — Napa, CA, USA — December 30, 2010 11:25am ET
I've see some nice Sangiovese out out Santa Barbara (White Hawk Vineyard). If you are a winery focused on your tasting room these varietals can make sense as you can get some trial of them and find an audience. If you are looking for broader distribution it is a difficult sell. If I had 50 acres to plant right now I don't think Italian varietals would be in consideration.
On the positive side, I still think Petite Sirah has a great future and has a long way to go to gain a bigger audience in the US and abroad.
Troy Peterson — Burbank, CA — December 30, 2010 1:37pm ET
I do believe the crux here is whether or not the sommeliers (at Italian restaurants or otherwise) are willing to support Cal-Ital wines. I'm just a consumer, but as I understand it most producers need representation on wine lists in addition to great ratings in order to make a real go of a "new" varietal. Otherwise it's too much of a crapshoot and now that every penny means something again it's just not the right environment to take multi-year risks on unproven products.
Keller Ford — Cape Girardeau, MO — December 31, 2010 10:42am ET
Oh, how I miss Shafer Firebreak
Andrew Kiken — Calistoga, Ca — December 31, 2010 5:03pm ET
Our winery produces a Barbera from Diamond Mountain in Calistoga, it is admittedly high priced for a Barbera at $50. We have been producing a Barbera since 95. It is one of our best selling wines at the winery, because it is light and fruity compared to relatively tannic cabernet sauvignon. We have even planted more Barbera from Cabernet Sauvignon to produce close to 350 cases. However, your magazine has yet to review it thought we submit it in most years. We do not need any review to sell it, then again your cali editor has not even tasted our cabs for the 06 and 07 vintage.
Joe Dekeyser — Waukesha, WI — January 2, 2011 11:19am ET
It seems the only whites I like (love has not yet arrived) are Rousanne, Marsanne, Pinot and Grenache Blanc, Riesling (dry), etc. Which is to say, with the exception of the Riesling, wines other than the big 2 whites. U. S. wine makers have the capacity and ability to expand and the focus on the same old, same old that Oz notes is the drive to diversify. C'mon give us non-white wine drinkers something interesting to, at least, explore.
Anthony Clapcich — new york — January 5, 2011 5:27pm ET
I absolutely adore Italian Lagreins, but very few stores carry them. Some of the Californian versions that I have tasted in the past were horrendously sweet and alcoholic-- gee no surprise given that many Cali producers either can't or won't control their alcohol levels. That said, Palmina does make a stunning bottle of lagrein-- bursting with pomegranite and blueberries. The problem-- $35/bottle. I'm willing to buy it, but I doubt many folks will plunk down that amount of cash for such an obscure varietal.
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not sure who would buy these obscure varietals. the pavement-pounding that distributors and marketing types would have to do get this wine to pass over retailers lips and even be considered just isn't worth it. from a business perspective, it doesn't make much sense. to invest dollars and cents, the endeavor needs to make dollars and sense, and to me i can't see how this would make dollars so it doesn't make sense.