A Sit-Down with Georges Haushalter
The new chairman of the Bordeaux Wine Council has ambitious plans for France’s most important wine region
Posted: Sep 20, 2010 11:28am ET
Bordeaux is a big place, winewise. It’s France’s largest and arguably most famous wine region. It counts over 298,000 acres of vines, 8,600 growers and nearly five dozen appellations. In 2009 alone, Bordeaux accounted for more than 3.5 billion euros in sales. The U.S. gobbled up 1.2 million cases in imports valued at more than $179 million last year. That’s a lot of moving pieces.
And now, Georges Haushalter is tasked with trying to get them all moving in synchronicity, so that all the pieces benefit. I sat down the other day with the newly elected chairman of the Conseil Interprofessionnel du Vin de Bordeaux (CIVB) to discuss his plans for Bordeaux going forward.
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