Why Isn't Syrah More Popular?
The acceptance of Rhône reds from California has less to do with quality than a congested market
Posted: Jul 21, 2010 11:33am ET
There's a fair amount of hand-wringing and speculation in the wine industry regarding the fate of the Golden State’s Syrah and Rhône-style reds. Several points bear consideration as these wines, as a group, seek greater acceptance in the market.
• For one, not all Syrah is struggling.
• It's not just Syrah. The market is more competitive than ever.
• California Syrahs have never been better.
Syrah does suffer from not having the kind of marketing presence that California wines such as Cabernet and Chardonnay had from the 1980s on.
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