A Sit Down with Viña Santa Carolina's Andrés Caballero
The winemaker attempts to resurrect the brand in the U.S. market
Posted: Oct 13, 2009 10:12am ET
Everyone these days understands the tough economic times we’re living in. But there is a silver lining. The recession has in fact, made the wine industry better for consumers. Case in point is the return of Chile’s Viña Santa Carolina. During the late 1990s and early part of this decade, VSC focused on volume first, and quality second, if at all. The brand suffered a long slow decline in this market, going from a high of 500,000 cases to almost nothing. Ownership realized it had to retool and focus on quality if it wanted to survive.
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