Is Australia Really Dead?
U.S. Customs figures say the corpse is very much alive
Posted: Aug 26, 2009 2:47pm ET
Conventional wisdom says Australian wine is moribund in the U.S. market. I keep hearing from retailers who say so. If Australia is dead in the water, who can explain imports of 14.4 million cases, the largest half-year volume of any country? That’s up nearly 50 percent over 2008. Someone has to be buying the wines. Even a below-average second half puts Australia on pace to send a record volume to the U.S. this year.
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