I get sick and tired of some wine merchants misusing my scores. And I have to wonder how many of the other scores or ratings they use to flog wines they misrepresent.
Just the other day a wine merchant friend from Hong Kong e-mailed me with an offer from a wine broker in Switzerland that included my scores and the Wine Advocate’s on 2004 Brunello di Montalcino. He wanted to know how in the world I could have scored the 2004 Cerbaiona Brunello di Montalcino 85 points, while the Advocate gave it 97 points.
Of course, it wouldn’t be the first time that I scored wines differently than one of the tasters of Wine Advocate. But it seemed a bit strange to be that off. So, I check with my tasting note database as well as with my office and guess what I found? I NEVER TASTED THAT WINE!
I plan to blind-taste the wine this summer, but I find it troubling that someone is printing a score attributed to me when I haven't even reviewed it yet.
I contacted the wine merchant by e-mail and told them to correct the error, and I questioned them whether the mistake was done by accident or intentionally. Of course, they were not happy with the e-mail. And they were very disturbed that I would question their integrity. But you have to wonder.
I have seen all sorts of abuses over the years, from using scores from older vintages for new wines to misrepresenting barrel sample scores as final bottle scores to listing a producer's reserve bottling scores for their regular cuvées. Unscrupulous and/or careless wine brokers employ myriad misrepresentations of scores.
People can say that I should be thankful that they are using my scores to sell their wines because it’s great promotion for the magazine and me. OK, agreed. Thanks. But I don’t like it when it's not accurate, and what is the consumer supposed to think?
In the end, it’s not right, whether unintentional or intentional, and nobody likes that, particularly the consumer and me.
Steven Glazer — Orinda — July 8, 2009 2:02pm ET
Mark Reinman — NJ — July 8, 2009 2:11pm ET
Apj Powers — Dallas, TX — July 8, 2009 2:14pm ET
Eric Heinz — Philadelphia — July 8, 2009 2:19pm ET
Richard Gangel — San Francisco — July 8, 2009 2:41pm ET
Michael Myette — Sacramento, CA USA — July 8, 2009 3:03pm ET
Chris A Elerick — Orlando, FL — July 8, 2009 3:35pm ET
Khourys Fine W & S — las vegas, nv — July 8, 2009 3:40pm ET
Matthew Lo — Zurich, Switzerland — July 8, 2009 4:07pm ET
Morgan Dawson — Rochester, NY — July 8, 2009 4:25pm ET
William Newell — Buffalo, NY — July 8, 2009 4:36pm ET
Tom J Wilson — Canada — July 8, 2009 8:06pm ET
Craig Mason — July 8, 2009 11:22pm ET
Erika Peterson — Normal, IL — July 9, 2009 12:22am ET
Peter Dengenis — los angeles CA — July 9, 2009 1:33am ET
Jordan Horoschak — Houston, TX — July 9, 2009 7:17am ET
Bobby Arifi — glenview,il — July 9, 2009 11:36am ET
Matt Scott — Honolulu HI — July 9, 2009 1:03pm ET
Bluestone Wine Solutions — San Diego, CA — July 9, 2009 3:39pm ET
Anthony Clapcich — new york — July 9, 2009 3:59pm ET
Andrew Norrie — Toronto, ON — July 9, 2009 9:03pm ET
Jeremy Matouk — Port of Spain, Trinidad — July 9, 2009 9:15pm ET
Rudi Schweitzer — Kitchener, ON, CANADA — July 9, 2009 10:45pm ET
Andrew Alley — Burlington, NC — July 10, 2009 12:31am ET
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Neil Barham — Vail, co — July 11, 2009 5:09pm ET
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Lorenzo Erlic — victoria canada — July 12, 2009 1:12pm ET
Andrew Norrie — Toronto, ON — July 13, 2009 12:58pm ET
Roberto A Rojas — Costa Rica — July 13, 2009 3:37pm ET
Jim Nuffield — Toronto — July 13, 2009 8:18pm ET
Chris A Elerick — Orlando, FL — July 14, 2009 10:52am ET
James Suckling — — July 14, 2009 10:57am ET
Doug Daniell — Ontario/Canada — July 14, 2009 12:05pm ET
Daniel Backal — Mex City — July 16, 2009 7:28pm ET
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