All kinds of pitches and press releases cross my desk. Few, however, are accompanied by the level of hype and hyperbole that characterized the press kit for a new winegrowing estate called Captûre.
It's located on Pine Mountain in Sonoma's Alexander Valley, near Cloverdale, at an elevation of 2,450 feet. Its focus is on Bordeaux-style wines: red, white and rosé. According to the estate's publicist, "Captûre will be the first professional winemaking team on Pine Mountain with a consumer product. Pine Mountain terroir has a climate pattern and soil composition mirroring that of the Oakville AVA. Only 10 years ago Pine Mountain was virtually unknown among wine enthusiasts.”
For the record, Oakville is in Napa Valley, about 40 miles south of Pine Mountain.
The press materials go on to say: "Pine Mountain was included in Thomas Jefferson's Land Ordinance Act, and was gifted to a Black Hawk War veteran for his service during the 1832 conflict. In the late 1800s, the land served as a hideout for Black Bart who was infamous for robbing Wells Fargo stagecoaches."
If this is all true, it's interesting from an historical perspective, but there's no real wine relevance there.
We're also told that “Pine Mountain was one of earliest settled winemaking areas in California. ... The first grapes were planted at Tin Cross Vineyards in 1855, the same year as the classifications in Bordeaux."
Not sure what the connection to the Bordeaux classification has to do with the wine.
Then, finally, we get to the good stuff: "Captûre’s world-class team includes master winemakers May-Britt and Denis Malbec, the wife and husband team previously of Château Latour in Bordeaux."
Captûre’s Sauvignon Blanc is due to be released this May, and a Bordeaux-style rosé will follow in the fall of 2009. The estate's two signature, ultra-premium Bordeaux-style reds are set to debut in the fall of 2010. I hope the wines are as good as the advance buildup.
Ben Sharp — Healdsburg, California, USA — June 5, 2010 8:43pm ET
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