richard betts' blog

Geeze—What’s in a Nose?

Posted: Mar 31, 2008 7:25pm ET

With a mix of curiosity, amusement and befuddlement I read the news this past week that Dutch winemaker Ilja Gort has insured his nose with Lloyd’s of London for approximately 8 million dollars. The stated rationale was that his nose is essential for him to produce top-quality wines at his Château de la Garde in Bordeaux.

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