The Price of Loyalty

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Bruce Sanderson
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Posted: May 11, 2007 2:19pm ET

I had dinner earlier this week with Katharina Prüm of Joh. Jos. Prüm and Wilhelm Steifensand, one of Prüm’s U.S. importers and president of Valckenberg. The question arose about how to best market German Riesling.

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The Price of Loyalty

Posted: May 11, 2007 2:19pm ET

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