This comment, left by Karl Mark on my most recent blog post, made me think this morning over my coffee:
"Advances in winemaking technique, vineyard management and several other aspects have allowed winemakers to make good wine in even bad weather. What could be better? The pricing will work itself out, so people need to get over the 2005 prices. There are plenty of good values out there."
I think it would be a good idea for people to get over the 2005 prices in Bordeaux. Sure, it hurts, and the thought of never buying a top vintage, like 2005, in first-growth or trophy clarets does make one rather upset, as my British relatives might say. In Los Angeles, we might use much stronger words—even a few with four letters—but that would be immediately edited by censors in my home office.
But wherever you are—and I am everywhere at the moment—you have to realize that it’s a new era for Bordeaux and some wines are just too expensive for people. For example, my father drank first-growth Bordeaux on a regular basis when I was growing up in Southern California. Now he’s drinking crus bourgeois and other Bordeaux in the $30 range. But he’s still happy. And he’s drinking excellent Bordeaux. (He’s always looking up my notes and telling me if I got it right or wrong!)
Perhaps more important is that people shouldn’t paint all the producers in Bordeaux with the same brush for being greedy in their 2005 pricing. The majority of winemakers in Bordeaux are still selling their wines at relative bargain prices compared to similar wines from other parts of the world with the same quality.
So maybe we should get over it? Or at least talk to our therapists about it. It’s a lot less expensive than a bottle of 2005 first-growth ...
Glenn S Lucash — March 16, 2007 9:17am ET
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