harvey steiman at large

Can Espresso Machines Teach Us Something About Wine?

Posted: Mar 8, 2007 9:03pm ET

Recently, Starbucks CEO Howard Schwartz wrote an internal memo that expressed regret that Starbucks had gotten so big. He wrote that the stores had lost some of their charm, in part because they don't smell like coffee any more now that the beans come in sealed packages.

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