Wine certainly has its own language. Some of the oddest prose can be found on the back of wine labels. Often the verbiage is mundane, canned copy that is useless and a waste of space and opportunity. Occasionally, though, it's useful and insightful and contributes to your knowledge of what's in the bottle. Other times the labels can be humorous or pathetic, making you either laugh or sigh.
Recently, I encountered a precious poetic phrase after unbagging a bottle of wine during a tasting. It can be found on the Sheldon 2004 Vinolocity Vogelzant Vineyard Santa Rita Hills label. The wine, made by Tobe and Dylan Sheldon, is a blend of Grenache and Syrah, and it’s pretty good—but the label is better.
On the side of the bottle "vinolocity," a new term to me, is defined:
1. The rate of displacement of wine over time.
2. Rapidity of motion of wineglass raising from table to lips in swift repetition.
3. Pertaining to wine enjoyment and consumption.
Alive, awake, free ... most likely disillusional.
Cheers, Tobe and Dylan.
Cheers to you, too. Is there a label story that you care to share?
Tim Sylvester — Santa Monica, CA — February 8, 2007 9:27pm ET
Patrick Steube — Thailand — February 9, 2007 6:09am ET
William Newell — Buffalo, NY — February 9, 2007 11:33am ET
Jack Chang — Alpharetta, Georgia — February 9, 2007 1:46pm ET
James Laube — Napa, CA — February 9, 2007 1:53pm ET
Jack Chang — Alpharetta, Georgia — February 10, 2007 12:44pm ET
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