
As of last weekend, Brice Jones was still wrestling with a name for his new venture. “I can tell you one thing,” he quipped. “It won’t be Sonoma-Jones.” Sonoma-Jones would be a play on words akin to the name of his last venture, Sonoma-Cutrer Vineyards , in which he attached his middle name, Cutrer, to Sonoma, where his business was based.
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