Hardly a week passes without us learning about a new celebrity wine connection or convert.
I don’t suppose it much matters what one’s calling in life has to do with a fondness for wine. It is fascinating to see how wine works its way into both the mainstream and niches of our society.
Still, some of the star-vino affiliations are more striking than others, which of course has a lot do to with our predispositions about how wine fits into different people’s lives.
So while some seem more like natural fits, others require more contemplation.
Take Eddie Vedder.
A while back, I learned that the lead singer for the grunge rock band Pearl Jam was a Pinot Noir aficionado.
Then, I was told, there was more to that. Vedder not only had a favorite Pinot, but also a favorite Pinot winery and a vineyard of choice.
When he appeared in Rolling Stone (he’s on the cover of the June 29 issue), a photo inside showed him holding a bottle of what looked like Pinot, but the wine had no label.
I’ve since learned that Vedder’s Pinot star is Siduri, the Sonoma winery, and he has a liking for the Van der Kamp Vineyard bottling. Turns out that his link to Siduri is through a friend of a friend of one of his band members. You know how that goes.
Still, I was curious about why the wine had no label. I know some stars don’t want their pictures taken while drinking, or smoking, or otherwise committing evil societal sins.
When Pearl Jam played a trio of shows in San Francisco this week, a friend invited me to attend one concert as a guest.
Sure enough, when Pearl Jam took the stage on Tuesday night, there was Vedder, clutching his Pinot bottle, which he sipped from time to time during his band’s churning three-hour performance.
Turns out that indeed Vedder does like Siduri Van der Kamp Pinot, and often the bottles are signed by Dixie Van der Kamp, the vineyard’s owner. (You can see that in the Rolling Stone picture).
It also turns out that Vedder is more a Pinot drinker than a connoisseur and that he likes his wines unlabeled so that, I’m told, he doesn’t always know what he’s drinking and can, presumably, enjoy the wine for what it is.
That started me thinking. No label, no price, no score, no tasting notes? Could this be a new trend in wine marketing, where people really don’t know what they’re drinking, but simply judge the wine on it merits?
It works for Eddie.
Brent L Pierce — St. Helena, CA — July 19, 2006 7:20pm ET
James Laube — Napa, CA — July 19, 2006 7:24pm ET
Greg Short — San — July 19, 2006 11:13pm ET
Tarun Rihal — Toronto, — July 19, 2006 11:59pm ET
Benjamin Herd — Seattle, WA — July 20, 2006 2:41am ET
Peter Mayer — Cumberland, RI — July 20, 2006 10:59am ET
Adam Lee — Santa Rosa, CA — July 20, 2006 4:36pm ET
Larry Schaffer — Central Coast — July 20, 2006 6:05pm ET
James Laube — Napa, CA — July 20, 2006 6:10pm ET
Douglas Mossman Iii — Maui, — July 20, 2006 9:43pm ET
Scott Cheney — Michigan — July 21, 2006 12:52am ET
Apj Powers — Dallas, TX — July 21, 2006 1:13am ET
James Laube — Napa, CA — July 21, 2006 4:56pm ET
Chris Seiber — Newport Beach, CA — July 21, 2006 5:43pm ET
Mark Mccullough — GA — July 22, 2006 5:49pm ET
John W Graham Iii — Richmond VA — July 26, 2006 6:50am ET
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