In Champagne, branding is everything. The tradition of blending to maintain a consistent house style, marketing and image building are designed to foster loyalty to a particular house. Behind the scenes are the 20,000 growers who provide grapes to the Champagne houses.
Most Champagne lovers know the name Dom Pérignon, but there is another Dom—one, in which I have stated in a past blog , that deserves more attention. Nicolas Ruinart, who founded the Champagne house Ruinart in 1729, was a nephew of Dom Thierry Ruinart.
The California Wine Experience , held this past weekend at the Marriott Marquis in New York’s Times Square, was an opportunity to taste hundreds of wines. I don’t have the final count, but over the three-day event, I easily tasted 150.
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