It's no secret that wine people can come off as a little cultish, with their special vocabulary, tasting rituals and intensely focused gatherings. Yet it's an interesting hobby in the sense that it bumps up against the real world on a regular basis—at meal times, business dinners, and fun moments with friends and family. That means that wine people get to share wine with lots of folks who may not exactly have the same enthusiasm when it comes to talking about wine.
If you're an American in the wine industry and are within my age range (mid-twenties to early thirties, not to put too fine a point on it), you have, or are somewhere on the path toward, a Master Sommelier diploma. That is barely an exaggeration. (Some folks pursue a Wine & Spirits Education Trust diploma, or go on to a Master of Wine, instead.) For a generation that purports to care little about what the so-called experts have to say about wine, it seems we all want to become one anyway.
"It definitely helps to have it on the résumé when it comes to scoring a great job in the wine world," said Dustin Wilson, wine director at Wine Spectator Grand Award-winning Eleven Madison Park and MS class of '11. "It's a title that earns you some automatic respect."
Is there a China backlash in France's wine regions?
China's growing thirst for wine, particularly French wine, has been a favorite topic in wine circles for several years. Our fascination is understandable—the People's Republic of China has engineered a spectacular economic story during the past two decades, growing from 2 percent of global GDP to 16 percent, according to International Monetary Fund data. As China's wealth has soared and an upper class has arisen, wine sales have grown dramatically.
But anytime a new group joins an industry as tradition-minded as wine, some people are going to grumble. The three men in Hostens may be just isolated criminals, but they might also have given voice to an underlying tension: Some wine people may not welcome the planet's newest big spenders.
The 21st century has been a tumultuous, albeit productive, one for Drinkers Rights, were one so inclined to dub the movement. The tug-of-war over where, when and how alcohol can be bought and consumed has played out everywhere from local community boards to state legislatures to the U.S. Congress and the Supreme Court.
In the past 10 years, interstate direct-to-consumer shipping has vastly expanded for wineries, but contracted for retailers; wholesalers continue to thrive and exert political influence despite claims that deregulated wine markets would drive them out of business; politicians perpetuate stereotypes of politicians by pandering to special interests. Yet somehow one group affected by each development—consumers—never seems to have a say. The founders of a new wine lovers' advocacy group hope they can change that.