February 2013
Grapes are becoming more expensive, and wineries are feeling the pinch
Posted: Feb 7, 2013 12:00pm ET
At the end of 2008, my California colleague Tim Fish and I made a bet. So far, neither of us has won. Tim was working with me on a cover story on how the wine industry was confronting the darkest days of the Great Recession, when average Americans were watching the value of their biggest assets—their homes—evaporate.
Despite their woes, consumers never abandoned wine. Since the early 1990s, wine has become an increasing presence in Americans' lives, and they were not willing to suddenly part with what they saw as a pretty affordable luxury. But they did cut back on what they were willing to spend—a $9 bottle became very attractive, and a special-occasion wine meant $25 instead of $40. Wineries responded. They did not cut prices too obviously, but they made less of their more expensive wines (like Russian River single-vineyard Pinot Noir) and shifted that juice into more affordable wines (cheaper Sonoma County Pinot).
Are you coming for the game? Good. (If not, pay attention, because you should visit soon.) It's not hyperbole to say that New Orleans is one of the greatest cities on the planet in which to celebrate. If you enjoy good food, wine, beer, cocktails and music, it is hard to go wrong. Here are some tips for making the best of a trip down here. This isn't a comprehensive list of the best places to eat and drink. It's a handy cheat sheet for anyone coming to watch the 49ers and the Ravens, or just coming to enjoy our insanity.
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