stirring the lees with james molesworth archive

November 2012

Tasted Four Times, with Consistent Notes

Pete Wells' review of Guy Fieri's new Times Square restaurant makes for a great tasting note
Posted: Nov 15, 2012 3:00pm ET

Surely you've read it by now. The savage review from the New York Times' Pete Wells of Guy's American Kitchen & Bar in Times Square, the new restaurant from celebrity chef Guy Fieri.

It was low-hanging fruit for sure. Guy Fieri is best known for his passion for comfort food and his outsize personality, both of which share the spotlight on his popular TV show Diners, Drive-Ins and Dives. I'm not sure what the New York Times readership gained from the review—I wouldn't expect many of them to be interested in the restaurant in the first place. But it obviously had an impact.

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