
Wait... Jay-Z reads the Economist?!
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Jay-Z boycotts Cristal, pin-up art on a Cabernet and what the Queen of England drinks for her birthday
Posted: Wednesday, June 21, 2006
• For more than a decade, Cristal has been a must-have accessory for clubgoers, but that era may be coming to an end. Rapper Jay-Z, president and CEO of Def Jam Recordings, has called for the hip-hop community to boycott Cristal, the granddaddy of prestige Champagnes. Like many hip-hop feuds, this one stems from dissing in the media. Louis Roederer president Frédéric Rouzaud told the Economist recently that his company viewed the popularity of its Cristal cuvée in hip-hop circles with "curiousity and serenity." Retailing for $200, it's been a mainstay of hip-hop since at least 1996, when Jay-Z mentioned it in "Can't Knock The Hustle." When the Economist reporter asked Rouzaud if that could hurt the brand, Rouzaud replied, "That's a good question, but what can we do? We can't forbid people from buying it. I'm sure Dom Pérignon or Krug would be delighted to have their business." That section of the story was titled "Unwelcome Attention." Jay-Z dubbed the comments racist and announced he would replace Cristal with Dom and Krug at 40/40, his chain of upscale sports lounges. Rouzaud quickly issued a statement pointing out that he never used the phrase "unwelcome attention" and insisting that Roederer "could not have been in existence since 1776 without having the utmost regard for, and interest in, all forms of art and culture." In the hope of preventing a full East Coast-Reims rivalry, Unfiltered would like to invite Jay-Z and Rouzaud back to our crib to sit down together, talk peace and end this before someone gets hurt.
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| Jennifer Janesko art on a wine label: Top that Mouton! |
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| The queen sipped wine of the elite as well as wine for everyone at her birthday bash. Jolly good! |
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| Magrez will only sell you his wine, but at least he makes it just about everywhere. |
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